How Recent Trade Policies Could Absolutely Level the Playing Field for US-Based Businesses

by | May 20, 2025 | Uncategorized

Last month, Managing Partner Stanley Ference of Ference & Associates joined Jonathon Kersting of the Pittsburgh Technology Council on 10 Minute Tech Talks to discuss a topic every US entrepreneur selling online should care about: how recent trade policies could finally level the playing field for US-based businesses competing in a global marketplace.

In this quick but powerful episode, Stanley breaks down the real risks entrepreneurs face from international competitors — and how changes in trade policy could offer a path to fairness and opportunity.

Here are five key things you need to know:

  1. Foreign Sellers Currently Undercut US Businesses
    Stanley explained how foreign sellers, especially from countries like China, are flooding e-commerce platforms with knockoff versions of US-made products. These copies often look identical and are sold at a much lower price, sometimes using the exact same marketing and images — devastating legitimate sellers.
  2. The De Minimis Loophole Gives Foreign Sellers a Free Pass
    Under the “de minimis” rule, products shipped into the US valued under $800 aren’t subject to tariffs, taxes or even inspection. This has allowed millions of low-cost packages from abroad to enter the US market unchecked, creating an unfair advantage for foreign manufacturers.
  3. Trump’s Executive Order Seeks to Close That Loophole
    The Trump administration has targeted this issue by issuing an executive order to curb the de minimis exception. While full implementation is currently delayed to avoid overwhelming customs infrastructural changes, the move signals a potential shift that could make foreign goods more expensive — giving US businesses a fighting chance.
  4. China’s Fast Fashion Giants Are Already Feeling the Heat
    One of the largest beneficiaries of the de minimis loophole is Shein, the Chinese fast fashion juggernaut. As a direct result of these policy shifts, Shein has slashed its IPO valuation by billions. That’s a sign these changes could significantly alter the competitive landscape in favor of American sellers.
  5. Entrepreneurs Need to Stay Informed — and Act Now
    This isn’t just politics. This is business strategy. Stanley emphasized that understanding and adapting to trade policy shifts could protect your revenue, intellectual property and long-term viability. These changes could “rewrite the rules of online commerce,” offering a rare opportunity to compete on more equal footing.

Takeaway:

If you’re selling products online, it’s time to pay attention to how trade policy is evolving. The playing field may finally be leveling — and that could mean growth, security and sustainability for your business.