How Ference eFence International® Can Drive Results
- Strategic Assessment
The first step is to review your products and patent/trademark portfolio to identify areas of vulnerability to counterfeiting. Which products/product lines are particularly vulnerable? Through what channels might they be sold? What is your total risk, and what are your estimated losses in revenue and profit?
- Position IP
Next, we ensure that adequate protection is in place. What intellectual property protection have you secured to protect your inventions and/or your brand? We then secure any additional domestic and international IP protection – patents, trademarks and copyrights – as needed.
Finally, we pursue all available remedies for relief – both through online sellers’ internal processes as well as through our industry-leading counterfeiting litigation strategies. We secure injunctive relief and monetary damages to stop the bleed from revenue loss and add to the bottom line.