Amazon sellers face increasing challenges in protecting their brands from counterfeiters and intellectual property (IP) violations. In a recent episode of the AM/PM Podcast, Stanley Ference, founding attorney of Ference Law, shared his expertise on navigating these issues and securing IP rights in the e-commerce space.
The Responsibility of Brand Owners
Stanley emphasizes that brand owners—not Amazon—must take the lead in enforcing their IP rights. With the rise of online counterfeiting, sellers must proactively protect their trademarks, patents, and copyrights to prevent unauthorized use of their products.
Key Strategies for IP Protection
During the discussion, Stan covers:
✔ Trademarks, patents, and copyrights: Understanding their role in brand protection.
✔ Amazon’s Transparency Program: A tool to combat counterfeit listings.
✔ The importance of early filings: Expedited applications can prevent knockoffs from flooding the market.
✔ Global challenges: Navigating international trademark laws, including China’s “first to file” system.
Real-World Lessons for Sellers
Through case studies— Stanley highlights the high stakes of IP disputes. His insights offer practical guidance for Amazon sellers, inventors, and digital entrepreneurs looking to safeguard their businesses.
Listen here:
https://ampmpodcast.podbean.com/e/424-protect-your-brand-from-counterfeiters-with-stan-ference/
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